
In the wine business there are two groups of sales people: there are those that sell wine because they like/love wine and those that sell because business is business. A debate that regularly pops up between these two camps is whether or not score, points and grades are important. There are great points on both sides, and both sides believe they’re right, but at the end of the day only one can win.
Everything in life is rated, even if it’s as simple as liking or not liking something. Before buying a household appliance, a refrigerator for instance, I go online to find reviews and product ratings. If it’s a new electronic device I’m considering, I either get information from people that I know or I visit cnet.com to find a review. If it weren’t for these resources I probably would buy multiple fridges or TVs before finding the right one. This is also applicable to buying a new house, moving to a new town, choosing a college, placing a child in daycare or private school… You get the picture. Why is it then that rating wine is not okay, when seemingly the same people against it search for reviews for everything else? Continue reading Wine Ratings: Why You Can’t Avoid Them