Great tequila is expensive for a lot of reasons. Precious agave takes at least 7 years to mature, traditional production takes time and fancy glass bottles are often hand made. Lunazul’s authentic heritage continues on their own estate in the village of Tequila. They own their agave fields and control all aspects of production. The modest bottle is cork finished and contains a proud representation of eight generations of Tequila distilling. They could ask a lot more for their product but would rather be the best value in the category.