I take a very skeptical look at “green cred” wines. I think if you have to sell your product based on things like the winery’s carbon footprint, then there’s probably a reason that you haven’t been able to sell your wine based on its quality. That said, what I value in a bottle (after, of course, establishing that it is good) is uniqueness and expressiveness. I want to be convinced by the winemaker that what I’m drinking is different than any other bottle, opened any other day. He can’t convince me if he didn’t put in the time making something that reflects what he grew, and to start at that basic level comes the responsibility of keeping a vineyard and cellar that will continue to produce for a very long time to come.
Here’s the rub: quality wine must be produced sustainably. Wine growers are, at their most basic, farmers. If you do not farm sustainably, you wear out your land, and as such you are no longer able to farm. The fact that so much is being made of so-called “green” wines is mostly marketing, because producers had to work that way to begin with. If they weren’t, they probably weren’t making wine very carefully, either. Read More about Did you grow that, or is it just organic?